ROCKWELL PRINCELY
Co-founded London sneaker brand 'notwoways' in 2020 - annually selling over 50,000 pairs worldwide.
featured in the likes of Hypebeast, nicekicks and stockX.
Currently Responsible for leading the ntw team as the lead designer, production manager, PRODUCT DEVELOPER, trend forecasting, PR relations, influencer marketing and social media.
Experience:
• 3+ years of fast-fashion FOOTWEAR WITH INDITEX.
• 4+ years of start-up / independent FOOTWEAR.
• Part-time, full-time and freelance roles.
• 3+ years of fast-fashion FOOTWEAR WITH INDITEX.
• 4+ years of start-up / independent FOOTWEAR.
• Part-time, full-time and freelance roles.
Stats:
• Designed / DEVELOPED more than 300 shoes that have made it to production.
• Of which, over 3 million pairs sold globally.
• Extensive knowledge of the history, present & future of footwear.
• Expertise in hype-culture, trend forecasting and RUNWAYS.
• Of which, over 3 million pairs sold globally.
• Extensive knowledge of the history, present & future of footwear.
• Expertise in hype-culture, trend forecasting and RUNWAYS.
• Close connections to influencers and sneaker communities globally.
• Direct links to factories & suppliers worldwide.
• Speciality in restoring vintage sneakers.
• Built a dedicated and engaging community on Instagram.
• Direct links to factories & suppliers worldwide.
• Speciality in restoring vintage sneakers.
• Built a dedicated and engaging community on Instagram.
• Member of the Worshipful Company of Cordwainers.
• UAL Alumni: BA(Hons) Footwear: Product Design & Innovation.
• Qualified shoemaker & cobbler.
• Diploma in Professional Practice.
• UAL Alumni: BA(Hons) Footwear: Product Design & Innovation.
• Qualified shoemaker & cobbler.
• Diploma in Professional Practice.